Holden Ad
John Mescall, creative director of ad agency Smart, believes advertising is reflecting the emergence of "soft porn as entertainment and as a lifestyle choice …"
"It's not an advertising thing, it's a society thing," he said yesterday. "Society has adopted easy sexuality as a social norm … If you want to watch sleaze at its worst, just watch Video Hits — and that's in G-rating time."
Advertising Standards Bureau chief Fiona Jolly said her organisation had received complaints about the Holden advertisement that would be considered this month. In general, more women than men complained to the bureau's standards board about the portrayal of people, she said.
But Ms Jolly said that in recent years larger numbers of men had complained about how males were depicted, objecting to advertisements portraying them as "sex objects or not being very intelligent".
The standards board also received complaints about Ford's ads for its Falcon utility. The first one showed women in a country town leaving their jobs to follow a ute down the street.
The tagline was, "It's got unbelievable pulling power". A sequel shows dogs following the ute down the street. The passenger says, "Y'know, I reckon we should pull over and give 'em a ride." The driver replies, "Nah, mate, they're dogs." The tagline again is "unbelievable pulling power". The board found that neither ad breached the code of ethics. Ford yesterday said it did not intend to make any ad denigrating women.
"It's not an advertising thing, it's a society thing," he said yesterday. "Society has adopted easy sexuality as a social norm … If you want to watch sleaze at its worst, just watch Video Hits — and that's in G-rating time."
Advertising Standards Bureau chief Fiona Jolly said her organisation had received complaints about the Holden advertisement that would be considered this month. In general, more women than men complained to the bureau's standards board about the portrayal of people, she said.
But Ms Jolly said that in recent years larger numbers of men had complained about how males were depicted, objecting to advertisements portraying them as "sex objects or not being very intelligent".
The standards board also received complaints about Ford's ads for its Falcon utility. The first one showed women in a country town leaving their jobs to follow a ute down the street.
The tagline was, "It's got unbelievable pulling power". A sequel shows dogs following the ute down the street. The passenger says, "Y'know, I reckon we should pull over and give 'em a ride." The driver replies, "Nah, mate, they're dogs." The tagline again is "unbelievable pulling power". The board found that neither ad breached the code of ethics. Ford yesterday said it did not intend to make any ad denigrating women.
posted by Susanna Duffy @ 7:49 AM
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